BITZY BESPOKE FOR ITZY RITZY
The Bitzy Bespoke™ toy collection is a charming infant toy line influenced by Scandinavian design with simple shapes and elegant characters, in a soft palette of neutrals, natural cotton fabrics and pale wood tones. These natural and handmade looks make this toy line feel like heirlooms to be treasured forever.
GO GAGA FOR INFANTINO
The Go Gaga collection is an exclusive baby toy line for Target stores. Maureen lead the design and development for Infantino for the first launch in 2011 and again for the 2018 restyle. The color palette, fabric library, whimsical prints and characterization were artfully designed to bring the qualities of specialty toys to Target stores. The Go Gaga brand has grown to be the #1 infant toy brand at Target.
ITZY FRIENDS LINE FOR
ITZY RITZY
This lux plush collection for Itzy Ritzy features extra soft, high pile plush, developmental features, custom silicone teethers and a serene color palette. The designs are accented with specialty fabrics inspired by trends in apparel - teddy sherpa and lush velvet. Waterlemon created the line list, product formats and style guide which includes character styling and specs, materials and color palette, custom fabric prints, and branding details.
AMY COE
FOR TARGET
The Amy Coe toy line is a celebrity designer collection for Target. Maureen worked together with Amy to bring to life a collection of vintage-styled toddler toys inspired by artwork from the Amy Coe bedding collection. Classic themes are combined with electronic music and effects to create modern play with a nostolgic feel.
