The design process
Research, trends and inspiration
We identify trends in fashion, decor and popular culture and create inspirational boards that set a vision for the product line.
DESIGN SERVICES
We are pleased to offer product design services from research and concept sketching through technical drawings and sample reviews. We provide style guide design including color palette, material selection, fabric prints, character styling and branding. Please contact us with your project. We are happy to partner with your team!
product line planning
We collaborate on the line list, working together to create a product plan including price targets and key features.
Concept sketching and illustration
Concept sketching and illustration
We sketch a broad range of concepts for each item, review and refine to colored illustrations, showing features, materials and prints.
color palette and Print design
We create brand color palettes and custom fabric prints.
technical specs, CAD models
We create 2D or 3D technical drawings, communicating all aspects of the design for factory sampling and costing.
Field Research and product Testing
Our favorite part of the design cycle is working directly with parents and babies to understand their product needs and to test our new concepts. Mom always knows best!
