
Product Strategy & Design
FROM INSIGHT TO SHELF
I partner with baby and toddler brands to shape product strategy and turn the right opportunities into products that drive growth. Blending consumer insight with design leadership, I create innovative, trend-forward products that stand out in the market and connect with families.

MAUREEN SALAZAR
Maureen has built her career designing products for babies, toddlers, and parents, with design leadership roles at Itzy Ritzy, Infantino, and Lamaze/Tomy, and consulting work for Skip Hop, Ergobaby, Radio Flyer, Hasbro, and Spin Master.
Her strength is bringing creative and commercial thinking together. She knows how to protect what makes a product special while navigating the realities of development, sourcing, target cost, retail price, and margin. The result is thoughtful design that works for the consumer, the retailer, and the business.
Selected work
Music and Motion Activity Gym





Mediterranean Collection




Flip Advanced Infant Carrier




Contact
Maureen Salazar
312-399-3239
Maureen.waterlemon@gmail.com
LinkedIn
